The intended use is for companies and organizations to register some version of their corporate names in the .jobs domain and use it for a site specifically aimed at those seeking employment with that company, as distinguished from general corporate and marketing sites in other top level domains such as .com. For instance, asda.jobs is a site giving information about jobs available at British supermarket chain Asda. The licensed operator of the .jobs domain format is Employ Media LLC.
It has been suggested that subdomains of other domains, such as jobs.example.com, can be used without requiring any new registrations on the part of the companies involved. However, companies have not standardized on any such scheme for naming their job sites, so the proponents of .jobs feel it can gain a market presence by allowing recruiters to communicate a simple, direct URL destination of employment opportunities to job seekers.
The rules of registration in .jobs are designed to prevent abuses by non-qualified parties by way of its validating each request for registration. Unlike .com and most other top-level domains, .jobs does not offer real-time registrations.